行銷策略討論:傳統與創新

Marketing: What Sells

Marc Hsu

Marc 是一名華裔美國人,畢業自 University of California, Davis,獲得教育社會學碩士學位。畢業後,他從事教學工作,並結合了跨學科的方法,在舊金山灣區教授英語和社會學。他於2010年回到台灣,在國防,銘傳和實踐大學任教。他擁有超過二十年的教學經驗,非常了解台灣學習者的需求。最喜歡的電影是1982年的《銀翼殺手》。


課程簡介

行銷策略有兩個面向,一是了解自己有多少資源,並做出有效的配置;二是理解市場的變化,順勢而為。

本課程我們將探討行銷案例,包括經典理論以及最創新的做法,學員將能增進商業思維能力,同時強化以英語進行商業討論的能力。

老師 Marc 擁有教育社會學的碩士學位,畢業後任職於產業的大小公司,幫助公司理解市場、制訂商業策略。

課程目標

  • 增進英文口說的細膩與精準
  • 增進以英文討論商學主題的能力
  • 增進商學相關的單字量

進行方式

老師將於每週課前公佈當週教材,準備時間約30分鐘,課堂以討論形式進行,老師將會提問問題、引導討論,增加討論的面向與深度。

*選文範例:How to Sell More Than a Product (Bloomberg)

備註

本課程適用【MDT 兩人團報九折優惠】

只要報名同一堂課,兩位學員都能享有九折優惠,優惠辦法如下:

  1. 付款並完成報名
  2. 填寫本表單

MDT 將於十五個工作日內,將折扣金額退還至您的信用卡帳戶。

Summary

Marketing today must identify economic constraints while constructing plausible solutions - innovative, creative, and out-of-the-box thinking is a must. This course will revitalize your solutions when engaging the current global market. We will examine tried-and-true, old-school market strategies and new trends that are changing how entreperneurs operate. If you have a ''dare to challenge and achieve'' attitude, this course would benefit from your enrollment and you'd benefit from its discourse.

Format

- Complete the preassigned articles/videos, and note advanced vocabulary, phrases, or ideas.

- Critique the assignment and highlight ideas or strategiess you agree with, and how you may leverage them for success.

- Circulate and practice articulating your marketing ideas, tools, or tactics to increase your fluency in knowledge and speech.

What you can learn from this class

Students will learn marketing terminology, trends, and ideas to better understand and bolster their own campaigns. The class will also further develop conversational skills with active listening and offerings of ideas and opinions. For example, we'll construct and role-play the classic "Elevator Pitch" for an effective and expedient sell. Certainly, clarifying everyday usage, increasing industry terminology, and enhancing pronunciation and intonation round out the course.

My experience for the class

I work with young entrepreneurial startups and R&D teams in Taiwan. I coach them how to communicate their vision, science & technology coherently in local & international markets that are full of eager consumers. I also work with sales and marketing leaders in Taiwan, helping them refine their voice and style while targeting cross-cultural audiences.
相當於多益700分/全民英檢中高級,能以英文輕鬆地聊天,目標是進一步加強表達能力的學員。 完整分級說明請點此連結

若學員人數不足,我們最遲將於兩天前通知大家,並協助各位全額退費。

根據北市府規定,學生於第二堂課上課前提出退費申請者,退還課程費用總額百分之七十。 完整說明請點此連結

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