Marketing Strategy 101


Deborah 來自加拿大,擁有 University of Houston-Victoria MBA學位、 University of Hong Kong 英語學士學位。她在 Sales and Marketing 領域累計超過 15 年的實務經驗,之前任職於美國 Newegg US 時帶領一支年輕的台灣專業團隊,她十分瞭解他們在商業英語方面所面臨的障礙。Deborah 目前居住台灣,兼職從事教學工作,希望能將多年累計的產業經驗分享給學員。她擁有專業教學證照 TEFL Level 5 advanced diploma。最喜歡的電影是《刺激1995》。





  1. 行銷策略的重要性 The Importance of Marketing Strategy
  2. 行銷策略主要元素 The building blocks of Marketing Strategy
  3. 行銷漏斗是什麼? What is a marketing funnel?
  4. 案例分析 Case Study


  1. 行銷策略與計劃 Marketing Strategy vs Marketing Plan
  2. 建立行銷策略的步驟 Steps to create a Marketing Strategy
  3. 深入淺出介紹行銷重要概念:
    1. 4P
    2. SWOT Analysis
    3. SMART goals 
  4. 線上/線下行銷比較 Offline vs Digital Marketing
  5. 案例分析 Case Study


行銷策略趨勢:介紹和討論最流行的行銷手法及來年大趨勢 Popular Marketing Tactics and Trends




  • 對行銷有興趣但沒有經驗
  • 對行銷有經驗,但想溫故知新
  • 想加強自己在英文簡報或提出論點時的英文說服能力


  • 行銷重要概念
  • 行銷有關詞𢑥片語
  • 如何建立行銷策略
  • 練習撰寫及口說英語簡報




  • 線上課程,每一堂課均以互動型式進行,供學員大量練習自然口說機會。
  • 老師會在第二課發放 marketing strategy template。
相當於多益750分以上,能以英文輕鬆地聊天,目標進一步加強表達能力的學員。 完整分級說明請點此連結


根據北市府規定,學生於第二堂課上課前提出退費申請者,退還課程費用總額百分之七十。 完整說明請點此連結


星期三 4 堂課共 $ 4200確定開班
09/27 20:00-21:30
10/04 20:00-21:30
10/11 20:00-21:30
10/18 20:00-21:30
線上小班課程 : 我們將透過Zoom進行本課程。


Gary Lee
Really like the course from Professor Deborah, the course is arranged very well, the content of course is rich. Further, she’s knowledgeable on many industries that can explain lots of perspectives for everyone; thus everyone has opportunities to know properties of works, jobs. Really helpful class, will register following course hosted by her.

Ivory Chen
If you are not familiar with marketing files. The class has a clear structure. It’s a good way to start.

I recently had the pleasure of taking Deborah's Marketing Strategy 101 class, and I must say it was a game-changer for me. As someone with limited knowledge of marketing strategies, I found her course to be incredibly informative and well-structured. Deborah's teaching style is clear, concise, and engaging. She has a remarkable ability to break down complex concepts into easily digestible pieces, making it accessible even for beginners like me. The class covered fundamental aspects of marketing strategy, providing a solid foundation that I believe any aspiring marketer should have. One of the standout features of Deborah's course is her emphasis on practical application. Throughout the class, she provided real-world examples and case studies, allowing me to see how the concepts we were learning could be implemented in various scenarios. This hands-on approach truly helped solidify my understanding and gave me the confidence to start thinking strategically about marketing. What truly sets Deborah's courses apart is her passion for the subject matter. Her genuine enthusiasm for marketing is contagious, and it motivated me to engage deeply with the material. It's evident that she is not only a skilled educator but also a seasoned marketing professional with a wealth of industry knowledge. In conclusion, I wholeheartedly recommend Deborah's Marketing Strategy 101 class to anyone looking to gain a strong foundation in marketing strategy. Whether you're a seasoned marketer wanting to refresh your knowledge or someone entirely new to the field, Deborah's course is a valuable resource that will equip you with the essential tools to excel in the world of marketing. Her approachable teaching style, practical examples, and genuine passion make this course a must-take for anyone interested in mastering the art of marketing strategy.

Deborah's positive vibe and encouragement to share the marketing strategy has created a really good learning environment. The class is designed with a systematic approach with time considered for students to interact. The class is inspiring and insightful.