Elsie 來自紐西蘭，畢業自 Victoria University of Wellington 主修行銷，後來成為專業的行銷人員，參與大大小小的專案，譬如說協助澳洲皇家空軍招募軍人、協助紐西蘭政府單位調整形象增進信任感、幫助調味料廠商發展行銷策略等等。她自2017年開始旅居台灣，繼續遠距地協助紐澳單位發展行銷計劃。
This course is based around aspects of marketing and advertising using case studies from around the world.
Each week we will look at a variety of different case studies for various products & services and discuss the marketing and commuications strategy behind them. We will look at placement and audiences as well as what we think makes the creative effective or not.
You do not need to have any prior knowledge of marketing to do this course, however an interest in marketing will be useful.
Each week we will look at a different case studies, some pre-reading will be sent ahead of class however it is possible to particpate without having completed the pre-reading.