Elsie 來自紐西蘭，畢業自 Victoria University of Wellington 主修行銷，後來成為專業的行銷人員，參與大大小小的專案，譬如說協助澳洲皇家空軍招募軍人、協助紐西蘭政府單位調整形象增進信任感、幫助調味料廠商發展行銷策略等等。她自2017年開始旅居台灣，繼續遠距地協助紐澳單位發展行銷計劃。
This course is based around aspects of marketing and advertising focussing on social marketing: marketing and messaging of social issues.
Each week we will look at a variety of interesting case studies from around the world and discuss the marketing and commuications strategy behind them. We will look at placement and audiences as well as the role of the marketing team versus the communications team.
Please note this is not a course on social media marketing although the use of social media in examples will be discussed.
You do not need to have any prior knowledge of marketing to do this course, however an interest in marketing will be useful.
Each week we will look at a different social issue and examples of how countries around world are using marketing to raise awareness and create behaviour change. Examples include: smoking, road safety, etc.