This course is based around aspects of marketing and advertising using case studies from around the world.
Each week we will look at a variety of different case studies for various products & services and discuss the marketing and commuications strategy behind them. We will look at placement and audiences as well as what we think makes the creative effective or not.
You do not need to have any prior knowledge of marketing to do this course, however an interest in marketing will be useful.
Each week we will look at a different case studies, some pre-reading will be sent ahead of class however it is possible to particpate without having completed the pre-reading.