行銷案例討論

Marketing & Advertising Discussion

Elsie Boss

Elsie 來自紐西蘭,畢業自 Victoria University of Wellington 主修行銷,後來成為專業的行銷人員,參與大大小小的專案,譬如說協助澳洲皇家空軍招募軍人、協助紐西蘭政府單位調整形象增進信任感、幫助調味料廠商發展行銷策略等等。她自2017年開始旅居台灣,繼續遠距地協助紐澳單位發展行銷計劃。


課程簡介

本課程專注在口說的練習,並以行銷案例作為討論素材。,老師將於課前公佈當週教材,每週1-2篇短文,並提供討論問題。譬如說:Nike’s Brilliant Marketing Strategy,我們會討論的問題可能有:

  • Do you like Nike? Why?
  • Do you like any of Nike's advertiments? Why?
  • What is Nike's brand strategy?

進行方式

  1. 老師帶領閱讀文章,並解釋較為困難的單字以及學員不理解的地方。
  2. 針對指定的問題進行討論,學員將能練習表達自己的想法。
  3. 過程中,老師將引導發言、提出見解,以增進討論的趣味與豐富。

備註

課程目標

  • 增進英語表達的流暢與自信
  • 練習以英文討論與行銷、商業相關的議題

*本課程適合多益700分/全民英檢中高級的學員參加。

Summary

This course is based around aspects of marketing and advertising. Each week we will look at a variety of interesting case studies from around the world and discuss the marketing strategy behind them. We will use a variety of advertising, brand, social, media placement and product case studies from big international companies to smaller targeted auidence groups. 

 

Format

Each week there will be a video or article to look at ahead of the class. Each class will start with a warm up exercise and then we will move into a mix of class discussion points and smaller group discussions. 

What you can learn from this class

Each week, we will go through any jargon that may be of use for the topic. Students will have the opportunity to speak about marketing strategy and their own opinions on the successfulness of the chosen case.

My experience for the class

Elsie has worked across a number of sectors in marketing positions in New Zealand and Australia holding positions in advertising agency’s as well as part of in house teams. She now runs her own agency helping small and medium sized businesses in New Zealand access marketing and communication services. Elsie holds a Bachelor of Commerce in Marketing and Human Resources from Victoria University of Wellington.
相當於多益700分/全民英檢中高級,能以英文輕鬆地聊天,想加強討論能力者。 完整分級說明請點此連結

若學員人數不足,我們最遲將於兩天前通知大家,並協助各位全額退費。

報名課程

星期四 3 堂課共 $ 1500確定開班
09/27 18:30-20:00
10/04 18:30-20:00
10/11 18:30-20:00
​小樹科技大樓 : 台北市大安區復興南路二段200號6樓 (捷運科技大樓站出口步行約2分鐘)

星期一 4 堂課共 $ 1980
10/22 18:30-20:00
10/29 18:30-20:00
11/05 18:30-20:00
11/12 18:30-20:00
​小樹科技大樓 : 台北市大安區復興南路二段200號6樓 (捷運科技大樓站出口步行約2分鐘)

星期二 4 堂課共 $ 1980
10/23 18:30-20:00
10/30 18:30-20:00
11/06 18:30-20:00
11/13 18:30-20:00
​小樹科技大樓 : 台北市大安區復興南路二段200號6樓 (捷運科技大樓站出口步行約2分鐘)

4則課程評價

Sunny Lin
2018年08月
Elsie is really professional in Marketing industry and sharing updated knowledge of marketing. teaching material are not limited article only but also advertisement. She is full of passion but patient to students.

Ed Huang
2018年08月
One hour was not enough! Elsie is patient, kind and professional! Hope could join her class again and soon.

Mei Chen
2018年08月
選定主題有趣,針對不同程度學生會引導對話,老師講話速度較快,對於有英文基本聽力同學來上,能有所加強🙂

Adrianne Chang
2018年08月
很細心/有耐心,是專業行銷人