社會行銷案例討論

Marketing & Advertising Discussion

Elsie Boss

Elsie 來自紐西蘭,畢業自 Victoria University of Wellington 主修行銷,後來成為專業的行銷人員,參與大大小小的專案,譬如說協助澳洲皇家空軍招募軍人、協助紐西蘭政府單位調整形象增進信任感、幫助調味料廠商發展行銷策略等等。她自2017年開始旅居台灣,繼續遠距地協助紐澳單位發展行銷計劃。


課程簡介

Social Marketing,這裡強調的是社會理念行銷,指的是透過行銷的力量,引起群眾對某社會議題的興趣,或是改變群眾的看法。

本課程每週一篇案例作為討論材料,老師將於課前公佈當週教材,並提供討論問題。我們會討論的問題可能有:

  • 該行銷活動的目標群眾是誰?目標群眾想要什麼?擔心什麼?
  • 該行銷案例的短期影響、長期影響為何?

進行方式

  1. 老師帶領閱讀文章,並解釋較為困難的單字以及學員不理解的地方。
  2. 針對指定的問題進行討論,學員將能練習表達自己的想法。
  3. 過程中,老師將引導發言、提出見解,以增進討論的趣味與豐富。

備註

課程目標

  • 增進英語表達的流暢與自信
  • 練習以英文討論與行銷、商業相關的議題

*本課程適合多益700分/全民英檢中高級的學員參加。

Summary

This course is based around aspects of marketing and advertising focussing on social marketing: marketing and messaging of social issues.

Each week we will look at a variety of interesting case studies from around the world and discuss the marketing and commuications strategy behind them. We will look at placement and audiences as well as the role of the marketing team versus the communications team.

Please note this is not a course on social media marketing although the use of social media in examples will be discussed.

You do not need to have any prior knowledge of marketing to do this course, however an interest in marketing will be useful.

Format

Each week we will look at a different social issue and examples of how countries around world are using marketing to raise awareness and create behaviour change. Examples include: smoking, road safety, etc.

What you can learn from this class

Each week, we will go through any jargon that may be of use for the topic. Students will have the opportunity to speak about the marketing strategy and their own opinions on the successfulness of the chosen case.

My experience for the class

Elsie has worked across a number of sectors in marketing positions in New Zealand and Australia holding positions in advertising agency’s as well as part of in house teams. She now runs her own agency helping small and medium sized businesses in New Zealand access marketing and communication services. Elsie holds a Bachelor of Commerce in Marketing and Human Resources from Victoria University of Wellington.
相當於多益700分/全民英檢中高級,能以英文輕鬆地聊天,想加強討論能力者。 完整分級說明請點此連結

若學員人數不足,我們最遲將於兩天前通知大家,並協助各位全額退費。

報名課程

星期三 3 堂課共 $ 1500
11/28 18:30-20:00
12/05 18:30-20:00
12/12 18:30-20:00
​小樹科技大樓 : 台北市大安區復興南路二段200號6樓 (捷運科技大樓站出口步行約2分鐘)

7則課程評價

jasmine jan
2018年11月
老師是專業的行銷人,雖然不是行銷背景,但老師能適時引導,另外同學們想法也很豐富,課程中收穫很多~

Michelle Kuan
2018年11月
For me it was a enjoyable time to re-inspire and recharge about marketing knowledge and share to others with not so fluent English. But Elsie would encourage you and feedback to you everything you said in class . In addition, it is a great time to train your listening ability!

Patrick
2018年11月
Great class! Elsie is very passionate marketer with expertise. It’s a fruitful and enjoyable experience.

Sunny Lin
2018年08月
Elsie is really professional in Marketing industry and sharing updated knowledge of marketing. teaching material are not limited article only but also advertisement. She is full of passion but patient to students.

Ed Huang
2018年08月
One hour was not enough! Elsie is patient, kind and professional! Hope could join her class again and soon.

Mei Chen
2018年08月
選定主題有趣,針對不同程度學生會引導對話,老師講話速度較快,對於有英文基本聽力同學來上,能有所加強🙂

Adrianne Chang
2018年08月
很細心/有耐心,是專業行銷人