Marketing Strategy can make or break a product/ service in our highly competitive world. If you are interested in the ‘what" and the “how" of an effective marketing strategy while improving your Engli
Marketing Strategy can make or break a product/ service in our highly competitive world. If you are interested in the ‘what" and the “how" of an effective marketing strategy while improving your English skills, this may be the course for you.
1. The Importance of Marketing Strategy
2. The building blocks of Marketing Strategy
3. What is a marketing funnel?
4. Case Study
1. Marketing Strategy vs. Marketing Plan
2. Steps to Create a Marketing Strategy
3. Key Marketing Concepts：
Introduce 4P, SWOT analysis and SMART goals
4. Offline vs. Digital Marketing
5. Case Study
Popular Marketing Tactics and Trends
Marketing Strategy Workshop
Students get to put a marketing strategy together and present it to the class based on the template provided in lesson 2.
Class is conducted in an interactive format. ...Read More Show Less
Concepts and vocabulary associated with marketing strategy
Practice English speaking
Practice English presentation skills
20:00 - 21:30, Wed, 09-27 20:00 - 21:30, Wed, 10-04 20:00 - 21:30, Wed, 10-11 20:00 - 21:30, Wed, 10-18
Deborah 來自加拿大，擁有 Master of Business Administration 碩士, Bachelor of English Literature 學士及專業教學證照 TEFL Level 5 advanced diploma, 並在T Deborah 來自加拿大，擁有 Master of Business Administration 碩士, Bachelor of English Literature 學士及專業教學證照 TEFL Level 5 advanced diploma, 並在TOEIC Listening and Reading Test 考獲滿分990. Deborah在 Sales and Marketing 領域超過 15 年實務經驗，曾任美加外商行銷及營運Director，多年培訓經驗, 亦曾管理台灣團隊，十分瞭解他們在商業英語方面所面臨的障礙。Deborah 目前居住台灣，兼職從事教學工作，希望能將多年累計的產業經驗分享給學員。她最喜歡的電影是《刺激1995》。 ...Read Full Bio Show Less
11:07 Jul 26, 2023
Marketing Strategy 101
23:09 Aug 16, 2023
08:43 Sep 26, 2023
08:44 Sep 26, 2023
17:26 Jul 19, 2023
12:59 Nov 04, 2023
This course will be conducted online via Zoom.
Understanding and fluently discussing familiar topics. For detailed information on levels, please click on the link.
This course requires a minimum of 2 students to start and can accommodate a maximum of 4 students. If there are not enough students 24 hours before the course start time, the course will be canceled, and enrollment fees will be refunded.
You can cancel and refund this course up to 24 hours before its start time. For detailed information on our refund policy, please click on the link.
You must be 18 years old or above to enroll in this course.