Marketing Strategy can make or break a product/ service in our highly competitive world. If you are interested in the ‘what" and the “how" of an effective marketing strategy while improving your Engli Marketing Strategy can make or break a product/ service in our highly competitive world. If you are interested in the ‘what" and the “how" of an effective marketing strategy while improving your English skills, this may be the course for you.

Lesson 1
1. The Importance of Marketing Strategy
2. The building blocks of Marketing Strategy
3. What is a marketing funnel?
4. Case Study

Lesson 2
1. Marketing Strategy vs. Marketing Plan
2. Steps to Create a Marketing Strategy
3. Key Marketing Concepts：
4P
SWOT Analysis
SMART goals.
Introduce 4P, SWOT analysis and SMART goals
4. Offline vs. Digital Marketing
5. Case Study

Lesson 3
Popular Marketing Tactics and Trends

Lesson 4
Marketing Strategy Workshop
Students get to put a marketing strategy together and present it to the class based on the template provided in lesson 2.

Class is conducted in an interactive format. ...Read More Show Less

Concepts and vocabulary associated with marketing strategy
Practice English speaking
Practice English presentation skills

TBD